Released on August 21, 2000, "Born to Do It" was an instant success, selling over 7 million copies worldwide and becoming one of the best-selling albums of all time. The album's lead single, "Re-Wind", featuring Stevie Wonder and The Vapors, was a massive hit, topping the charts in several countries, including the UK, where it stayed at number one for four weeks.
"Born to Do It" not only marked a new era for Craig David but also had a significant impact on the R&B and pop genres. The album's fusion of soul, R&B, and pop elements helped pave the way for future artists, influencing a generation of musicians to come.
The album's success can be attributed to David's unique vocal style, which blended the classic soul sounds of Sam Cooke and Stevie Wonder with the contemporary R&B of the late 1990s. His songwriting skills, which often dealt with themes of love, heartbreak, and self-discovery, resonated with listeners worldwide.
Ronson, known for his work with artists like Amy Winehouse and Sam Mendes, was immediately impressed by David's soulful voice and songwriting skills. He invited David to collaborate on a few tracks, which eventually led to a record deal with Ronson's label, Asylum Records. With Ronson's guidance, David began working on his debut album, which would become "Born to Do It".
As we look back on the album's impact, it's clear that Craig David was indeed "born to do it" – to make music that inspires, uplifts, and leaves a lasting legacy. Two decades on, "Born to Do It" remains a testament to David's talent, dedication, and enduring influence on the music industry.
Born on May 5, 1981, in Southampton, England, Craig David grew up surrounded by music. His father, David Sr., was a musician and a fan of soul and R&B, which would later influence Craig's musical style. David's early start in music came when he began singing in his church choir and playing drums in a local band. However, it wasn't until he was discovered by the renowned British DJ and producer, Mark Ronson, that his career truly took off.
In conclusion, Craig David's "Born to Do It" was more than just a debut album; it was a game-changer that defined a generation of music lovers. The album's success marked the beginning of a new era in R&B and pop, one that would be shaped by David's unique vocal style, songwriting skills, and genre-bending sound.
David's impact on R&B and pop can be seen in artists such as Ed Sheeran, Sam Smith, and John Legend, who have all cited him as an inspiration. His contribution to British music has been recognized with an OBE (Order of the British Empire) in 2016.