Ben Settle - Email Players 1 - 15 -

Go to your email list. Write an email titled: "You probably want to unsubscribe." In the email, insult a common belief your competitors hold. Be specific. Watch your unsubscribes spike. Watch your sales follow.

But not just any emails. The "Email Players" newsletter—specifically the legendary first 15 issues—is the Rosetta Stone for understanding his contrarian, abrasive, and outrageously effective philosophy. Ben Settle - Email Players 1 - 15

is his flagship product. Unlike typical marketing newsletters that teach "10 tips for open rates," Settle’s newsletter reads like a private journal from a cynical, hilarious, highly successful mercenary. Go to your email list

Launches create feast/famine cycles. Instead of a launch, just send a "Now Available" email. If your daily emails have built desire, you don't need a 5-day video series. You send one email saying, "It’s out. Grab it here." And it sells. Watch your unsubscribes spike

9/10. Minus one point because if you have thin skin, you’ll cry. But for the rest of us? It’s a blueprint for printing cash while telling the world to go screw itself.

He argues that funnels commoditize you. When you use a standard funnel, you train prospects to expect cheap PDFs and $7 trials. Instead, Settle advocates for the —selling directly from daily emails with no automated sequence between the prospect and the buy button.

Write down 10 things you will no longer do for clients/customers. Post it publicly. Then, double your prices. Conclusion: Is It Worth Hunting Down? If you are a business owner, copywriter, or freelancer who is tired of playing the "like and share" game, Ben Settle's Email Players issues 1-15 are required reading. They are not a gentle introduction. They are a shock to the system.