If you have spent any time scrolling through YouTube Shorts, TikTok, or the darker corners of Reddit’s r/creepypasta, you have likely stumbled upon a phrase that stops you cold:
The theory goes: A Reddit user posted a thread titled "My son Bill won't wake up." The post contained a string of numbers that decoded to the phrase. When users called a phone number listed in the post, a distorted voice said: "I'm not mom. Top floor. Look up." bill wake up i m not mom top
But what does "Bill wake up i m not mom top" actually mean? Where did it come from? And why is it suddenly dominating search queries and comment sections? If you have spent any time scrolling through