In the 2020s, the journey is a loop, but in the 2030s (the target horizon for 6.0), the journey is a
In a world where AI can write copy, generate art, and negotiate prices, the role of the marketer shifts from "transactor" to kotler marketing 6.0
Spotify doesn't just recommend songs. Using "Niche Mix" generators, users co-create playlists with AI. Spotify is moving from a streaming service to a "music generation studio" for each user. That is Product Fusion . In the 2020s, the journey is a loop,
Traditional CRM tracks past purchases. GRM predicts future generative prompts . Instead of asking "What did you buy last month?" ask "What problem are you trying to solve with AI right now?" In the 2020s