Open Facebook Ads Manager. Delete all your interests. Find three micro-communities. And launch a "problem agitating" video tomorrow. Your new niche is waiting.
Enter the intersection of three powerful concepts: , the brainchild of strategist Daniel Berry , and the untapped goldmine of Facebook for niche new markets. pimpmymoney daniel berry facebook for niche new
High-end mechanical keyboard lubricants (selling grease for $25/ounce). The Problem: Nobody searches for "keyboard lube." Facebook doesn't have an interest for "Switch modders." Open Facebook Ads Manager
audiences represent a trifecta of modern direct response. It is the shift from "How many people can I reach?" to "How deeply can I serve the right 1,000 people?" And launch a "problem agitating" video tomorrow
If you sit on a secret niche—whether it’s artisan tea, custom D&D dice, or vintage motorcycle parts—stop trying to sell to everyone. Use Berry’s framework. Go deep. Pimp your money by finding your people where they already live: scrolling their Facebook feed, looking for someone who finally gets them.
Most marketers attempt to solve this by using Broad Targeting (letting Meta find the people). For mass consumer goods, this works. For niche products? It fails spectacularly.