Behind that question lies a deeper assumption: that entertainment is frivolous, that pop culture is a distraction, and that covering it is a lesser pursuit than reporting on politics, science, or economics.
If you run a blog, a YouTube channel, or a social media account focused on movies, video games, celebrity news, or viral memes, you have likely faced a moment of existential doubt. Perhaps a relative asked, "When will you get a real job?" Or a colleague in a more "serious" industry (finance, medicine, engineering) looked at you with a mixture of pity and confusion. The question, whether spoken aloud or lurking in your own head, is always the same: Why Are You Doing This -Pure Taboo 2021- XXX WE...
Do not apologize for the medium. Apologize only for the lack of intention. Create with purpose. Analyze with rigor. Engage with empathy. Behind that question lies a deeper assumption: that
And the next time someone asks you why you aren't doing something "more important," smile. You know the truth: there is nothing more important than understanding what moves people. And right now, they are moving to the rhythm of popular media. The question, whether spoken aloud or lurking in
Every day, over 1.5 billion people log into YouTube. Over 3 billion are on social media. The average American adult spends over 11 hours per day consuming media. If you want to change minds, sell products, promote activism, or build a community, you do not ignore where the people are. You go to the party.
What is your "why"? Share your personal reason for creating entertainment content in your own bio or next video. Own the question, and you own the conversation.
That assumption is wrong.
Behind that question lies a deeper assumption: that entertainment is frivolous, that pop culture is a distraction, and that covering it is a lesser pursuit than reporting on politics, science, or economics.
If you run a blog, a YouTube channel, or a social media account focused on movies, video games, celebrity news, or viral memes, you have likely faced a moment of existential doubt. Perhaps a relative asked, "When will you get a real job?" Or a colleague in a more "serious" industry (finance, medicine, engineering) looked at you with a mixture of pity and confusion. The question, whether spoken aloud or lurking in your own head, is always the same:
Do not apologize for the medium. Apologize only for the lack of intention. Create with purpose. Analyze with rigor. Engage with empathy.
And the next time someone asks you why you aren't doing something "more important," smile. You know the truth: there is nothing more important than understanding what moves people. And right now, they are moving to the rhythm of popular media.
Every day, over 1.5 billion people log into YouTube. Over 3 billion are on social media. The average American adult spends over 11 hours per day consuming media. If you want to change minds, sell products, promote activism, or build a community, you do not ignore where the people are. You go to the party.
What is your "why"? Share your personal reason for creating entertainment content in your own bio or next video. Own the question, and you own the conversation.
That assumption is wrong.